The objective with this project was to design an eye-catching VIP experience Package for the 2024 Phoenix Film Festival. The Deliverables called for a logo, cohesive branding, a program, VIP pass, promotional items, and OOH advertising.
A secondary goal of this project was to emphasize the event's unique location through the mascot, setting it apart from other film festivals. A color palette inspired by Phoenix's sunsets was crafted, and a spotlight was used to represent the sun's ever-present glow. Because, of course, the last thing locals want is yet another cliché image. By opting for a mascot instead of over saturated visuals, the aim was to capture the event's identity in a more creative way.
